Share Authentic Stories and Moments
2020 will be the year when authenticity will be put on a pedestal by online marketers. This would certainly mean that updates that are static and unconvincing will not perform as well as intimate and raw stories do. You must create stories that are transparent and strive towards making a meaningful relationship between brands and customers. One way you can leverage storytelling is by cutting through the clutter and telling stories that really matter to your audience.
Leveraging Influencers and Micro-Influencers
Influencer marketing will show a dominant growth in 2020, making it a major social media marketing trend! When it comes to influencer marketing, you need to know the right time to speak to influencers, the correct way to develop communication, and gaining insights by listening to their past experiences. As a matter of fact, ‘Everyone is Someone’ on social media. Therefore, collaborating with micro-influencers may lead to more referrals, content ventures or even bigger projects!
You Can’t Go Wrong with Video
Video is growing stronger and stronger with every passing year. Well, video might not be an alien concept for you. But do you have a video strategy placed for 2020? When it comes to Video, there are many content types that can be leveraged such as: Live Video Live video is one of the most important pieces of video content that can be created to gain the trust of consumers. It has the spontaneity and real human touch that can help improve your brand credibility. Vertical Video Heard of IGTV? The Vertical Video revolution is here to stay. 2020 is the best year to start experimenting vertical video and grab your share of the attention and video consumption on IGTV and Facebook.
Creating Content for Mobile Audience
When it comes to marketing in 2020, Mobile has become synonymous to fluidity and interactive experience. Creating a social experience that is rich in value, beauty, and brand personality will help your social media marketing strategy to accommodate mobile users. When creating a social media marketing strategy, it is very important to make it Mobile-first. This will ensure that mobile users can effectively engage with your social media content and go to the mobile-friendly link and finally flow through the sale funnel.
Getting your Employees Onboard
If you have not yet asked your employees to engage in content creation, it’s time you start doing it 2020. As a matter of fact, employee-generated content boosts engagement by 8 times on social media platforms. Not just that, employee content will help you extend your promotional message by over 500 percent! It will not just help your brand outperform your competitors, but will also reflect a positive image of the brand as every employee will have a sense of common purpose.
Over to You
Social Media is not just a platform that enables communication. It is where the modern attention lies. With the above social media trends in 2020, creating a social media marketing strategy should be a cakewalk for you! So, which ones are you going to implement in your social media strategy?
