So you want to get into online marketing? It may surprise you to find it’s not as complicated as you thought! Also, getting into online marketing happens to be the smartest decision you can make for your business. Anyone who’s anyone is taking to the internet to flaunt their products and services to match themselves up with potential clients. So are you ready to engage in some step by step online marketing learning? Great! Strap in and follow these 6 easy steps:
Create a persona
First things first. If you want to start your online marketing journey off on the right foot, you’re going to need to have a clear understanding of who your target audience is. And with that, a lot of contributing factors need to be taken into account:
- Special interests
- Geographic location
These are just a few of the main attributes you’ll want to take into consideration when deciding how to shape your business persona. Having these pinned down will help you gain a better understanding of how to move forward with your branding and overall online appearance.
Pin down your goals
In order to have a successful online marketing campaign, you’re going to need to establish some attainable goals to reach within the next month or two. This will help you to get the ball rolling. Some goals might include:
- Start a blog with at least 10 articles
- Come up with 1 or 2 promotional offers
- Get your social media profiles launched
These are just a few to get you started. There are several other goals you could set for yourself. But for the sake of this article, we’ll stick with these three to start.
One of the goals mentioned was starting a blog. This might be the most important goal you should be working on. It allows a unique opportunity to curate and creates content that can be shared online. This content is what will drive Google searchers to your website, increasing organic traffic, and therefore, increasing business. Be sure to put a lot of effort into your blog. Come up with topics related to your field that answer popular search queries. Be sure to add relevant keywords and pepper backlinks to your site as well as high-authority (non-competitor) sites as well.
Use online marketing tools
If you haven’t already, it’s always a good idea to get started on using online marketing tools. Tools such as SEMrush and Ahrefs are good ones to start off with. You can also learn a lot about online marketing strategy just by using these highly-recommended tools.
Optimize for mobile
Finally, make sure you’re fully optimizing your website and content for mobile devices. A vast majority of all online searches happen on smartphones. Therefore, it’s wise to make sure that everything appears and performs aptly for these devices.
While online marketing is simple in theory, it can be a bit challenging in practice. If you’re stuck and need some help getting your online marketing plan off the ground, feel free to reach out to a trusted online marketing company today to get started!