If you’re in charge of your own online marketing campaign, understanding how to improve your online platforms with the best SEO practices is key to gaining success. In this article, we’re going to go over some of the key SEO points you’ll need to understand and apply to achieve your online marketing goals.

Create content

Quality content is the one thing that is going to drive search engine rankings because Google looks for quality content that provides clear and concise answers to popular search queries. There’s no other way to accomplish high rankings. For your site, you’re going to want to create content that is relevant to your business niche, that answers questions in your field of expertise, and that that content is evergreen. In other words, it’s content that isn’t only true today but will remain true in the years to come. Doing this will greatly improve your site’s authority as Google begins to notice and pull content pages from your site to answer user’s searches.

Use relevant keywords

As well as content, having relevant keywords peppered into your content is very, very important. These keywords are exactly what help Google identify where to find content to rank. If your keywords match up with what users are searching for, this increases the chances of your content showing up in Google’s top search result pages.

Optimize content

Aside from creating content, it’s equally important to optimize any content you have on your site. This process includes URL structure, headings, and subheadings. You can also optimize your content by applying bold, italics, heading tags, and anchor text. This is the language Google most understands and will ultimately help you get noticed in future searches. Just remember, you’re not just writing for people. You’re also writing for Google. Find a balance between these two audiences and your content will win in the SERPs every time.

Metadata

Every page contains a designated space to input necessary metadata. This is information about what’s being displayed on your page. Mostly all CMS tools offer a space to easily add this information to your page before publishing. Metadata typically includes a title, a description, and a list of featured keywords. Including this essential data is what Google pulls from when delivering search results to users.

Have backlinks

Creating appropriate backlinks within your content is what can give your page a level of authority that scores big points in the eyes of Google. When creating these links, try to avoid using phrases like, “click here” as your anchor text. It’s always better to use long-tail keywords that directly relate to the page you’re linking to. For example, if you’re linking to a blog on your site title, “Top 10 Things You Should Know About Pizza”, then your anchor text should be Top 10 Things You Should Know About Pizza. By using descriptive links, you’ll not only be improving your SEO, but you’ll also be adding more value to your content.

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If you need help improving your on-page SEO, feel free to reach out to a trusted marketing company that can help you get started on the right foot. Your online success is just a click away. Get started today!

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