Your online business is open and ready, but now what? Do you just sit and wait for people to hopefully come to your site and then also buy something? No. Now you have to dive into the world of digital marketing and get your business’s brand out there so people will trust it enough to buy from you or pay for your services. But how do you get started in digital marketing? Simple, just do the following:
Email marketing is usually the first step to a digital marketing strategy, in the sense that you have to find ways to build an email list of potential customers and clients and then design and send emails out. On your website, you will have to install a pop-up that will capture people’s attention and enter their email to join your list. The purpose is to give your list of people who’ve subscribed to a chance to get updates about your business, such as promotions, news, or giveaways. It’s a fun way to keep people involved and excited to be a part of your business.
Social Media Marketing
Social media marketing is also a top priority in the digital marketing world. The first step to doing social media marketing is to create social media profiles specifically for your brand. On Facebook, you would create a Facebook business page, on Twitter you would make an account, on LinkedIn, you could make a business profile, on Instagram you could create a business profile and link it to your Facebook business page, on Pinterest you could create a business account, and you could make a YouTube channel for your account. It really depends on what direction you want to take your business in. For example, if you are more of a Business to Business type of company, then targeting more on LinkedIn is going successful than say Twitter. Maybe you are trying to sell a product to a specific demographic of women, and you know they are on Pinterest, so maybe you focus on advertising there.
Content marketing is important, but it is primarily important for the sake of SEO. If you do not have any experience with SEO or content planning or writing, this may be an area that you want to hire an expert on. Content marketing starts with keyword research and planning and then creating content that can focus on chosen keywords. Content marketing is usually a plan on growing the site with blog posts, pages, and in some cases, both. Then after publishing the content, it is then shared as a link throughout the business’s social media, in the hopes to gain more traffic to the site.
Affiliate marketing is a way to increase your brand awareness through advertisements from either social media influencers or having your products displayed on affiliate websites to reach a wider audience. There is even a thing called micro-influencers that are paid to promote products or businesses and have a smaller amount of followers in comparison to a celebrity. This approach is the most time-consuming approach, as it will take a lot of time to search for available affiliate marketers, reach out to them to strike a deal, and then create a promotion for them.
If you are unsure if you are up to the challenge of doing your business’ digital marketing, please reach out to us at Cobalt Creative Co., and we can get you started on the road to success.