Online marketing is a series of efforts and methods that can help boost a small business or a large corporation’s online presence.  In today’s world, no matter what your business is, you will need to have a website in order to get attention from new and potential customers.  With online marketing, your business could experience growth, better customer service, and be able to leverage competition. But what is online marketing and what does it entail?  

What is Online Marketing?

You may have heard of the term online marketing, but it also can go by the alias of Internet marketing or even digital marketing.  Online marketing is a series of digital efforts made on and off of a website to try to capture new leads or clients for a business and give them a competitive edge.  There are several strategies to get the company the edge it needs to start competing but this strategy varies from business to business. Some of it requires paid advertising among different platforms, and some of it requires on-site attention. Either way, growth is the ultimate goal. 

Online Marketing Methods

Search Engine Optimization (SEO)

Search engine optimization, otherwise known as SEO, is the very basic method that every website should make an effort to have.  While SEO is a very complex series of efforts in Internet marketing, the payoff from it in the long run is much greater. While it’s easier to just pay for Google to get your leads with Ads, with SEO, you could grow your organic traffic a little bit every month until it sustains itself.  This could take years to get to this point, but they don’t say, “Nothing good comes easy,” for no reason. Do yourself a favor and hire an expert SEO-er and get the job started on your website today.

Social Media Marketing

Social media, like SEO, is the free way to get out and in front of potential clients and connecting with them.  It is another time-consuming aspect of online marketing, which is usually why most people will hire someone to take care of these efforts.  Social media marketing will usually encompass someone creating a posting schedule, creating graphics, and linking to the website, while creating trending posts in the moment.  It also includes the ability to create advertisements on social media platforms such as Facebook, Instagram, Twitter, and Pinterests. Having someone who is creative and resourceful can help your social media marketing efforts greatly.

Google Adwords and PPC

Google Adwords and PPC are also included in the realm of digital marketing, and are typically thought of as the “fast track” advertising. This route is pretty necessary, especially early on in the marketing phase, and can be pretty expensive.  But it’s a great way to get brand-awareness out there to a specific target market and location.  

Content Marketing

Content marketing is a great way to incorporate for the benefit of both SEO and Social Media marketing.  Creating content is a strategy that utilizes keywords to target that are related to a company’s business and helps boost SEO, and creates content to share out onto Social Media to generate possible new leads.

Email Marketing

The e-mail marketing strategy is a great addition if you are able to collect an email list to have people return to your site.  This is especially a great way to create special offers for an e-commerce site, and keep the brand awareness alive.

Affiliate Marketing

Affiliate marketing is the marketing done by paying another person or business to promote your company.  This is also how social media influencers make their money, and are essentially affiliate marketers.

 

So there’s our brief overview of what online marketing is, and several different approaches to take.  If you are looking for any help with your online marketing efforts, contact us today!

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