Digital marketing sounds intimidating and has many different aspects that people may not know how to do, but in reality, it is simply marketing. Marketing is the strategic approach of getting your brand or company’s name in front of an audience of potential customers. And how does that work in today’s world? With recognition on the Internet, through social media, news sites, and Google Ads. Let’s take a look of what Cobalt Creative offers to help small businesses and big corporations for digital marketing.
Social Media Marketing
Studies have shown that approximately 40% of businesses in the United States have ZERO social media presence. This means they aren’t utilizing the very basic level of social media marketing. They are also risking losing the page to someone else who could take the name, which is not easy to get.
Social media marketing has several different ways of growing your business, but the two main ways are through a posting calendar and scheduling all the posts, and then social media advertising with clear objectives, such as getting more clients to visit your website.
SEO
We have over a decade of experience in Search Engine Optimization, and know exactly what it takes to get your business ranking in Google. SEO is a series of efforts made onto a website and “optimizing” it with targeted keywords, content, great coding, page speed, and structured data schema tags. Creating a well-done SEO strategy can set the stage for the rest of the digital marketing, and can help a deal with getting organic traffic to your site.
Email Marketing
If you already have a running list of customer’s email, but not sure what to do with it, then turn to us! We are experts in growing and maintaining email lists, and getting your brand more recognition. Email marketing can be time-consuming if you’re not used to how to make clear and concise themes of your emails. We can help you with either setting you up and you can be in control of your emails to your customers, or if you want to hand it all over to us.
Google AdWords
Another aspect of digital marketing is Google AdWords, which is how you see those ads on the search engine pages. This is a powerful way to get yourself in front of new potential customers that are searching for terms specifically correlated with your keywords. Say you are selling candles, but you just don’t seem to be generating a lot of traffic naturally, because “candles” is a very competitive keyword to go after for organic rankings. So setting up a campaign that fits your business could put some edge on your business to compete with the companies that are ranking organically.
Those are just a few things we can offer to help to get your business a bigger presence online with our Digital Marketing package. Give us a call today for a free consultation!
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