Social media is a critical marketing strategy any business needs to adhere to. In this article, we’ll take a look at five steps you can use to take full advantage of social media marketing for your online marketing strategy.

Step 1: Audit

Before you get started, it’s important to check where you’re at right now with your online presence. Here are a few things to consider:

  • Which platforms are you on right now?
  • Are all your platforms fully optimized? (images, bio, URL, etc.)
  • Which platforms are bringing the most traffic?
  • How do your profiles compare to your competitors’?

Step 2: Find your demographic

When it comes to finding your target audience, you need to narrow down your demographic as much as you can. There’s no point in executing any marketing plan if you’re inadvertently targeting the wrong audience. With that said here are some demographic factors to consider:

  • Age
  • Location
  • Job Title
  • Income 

Step 3: Decide which metrics point to success

Next, how do you plan to measure the success of your social media marketing strategy? Not just how much traffic you’re getting, but how much revenue is that traffic bringing? 

Here are just a few metrics to consider: 

  • Conversion Rate
  • Unique visitors
  • Time Spent on Website
  • Brand Mentions
  • Total Shares

Step 4: Create engaging content

Creating content is the foundation where your business success will be built on. Without content, you have nothing to share, nothing to show, and you’re basically invisible if your social media platforms aren’t posting and sharing regularly updated content. Here are some ways you can create content to make your platforms really shine:

  • Photos/images
  • Videos
  • Blog Posts
  • Press Releases
  • Infographics

Creating content isn’t just the most important part of social media marketing, it’s also the most fun part! This is your chance to get creative, share your ideas, and really dig deep to express yourself and your brand online. The interaction you’ll get from users is truly rewarding.

Step 5: Keep up with the upkeep

Last, but not least, make sure you’re keeping up with upkeep! In other words, check back on your platforms from time to time (preferably on a schedule) to make sure everything is still up and running. Even the best social media marketers are constantly changing and fixing things on their social media platforms to keep them operational as well as improving on them in order to keep up with what competitors are doing.

For the sake of upkeep, you’ll need to art least check through each of the previous steps to see how they’re measuring up. Re-evaluate your previous marketing efforts in order to decide on the necessary changes that need to be made going forward. 

Follow all of these steps and your social media marketing strategy will take off in no time at all, yielding the right results to boost your brand and your business. If you need help getting started, contact a trusted and proven professional today.


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